Sales Development, Done Right
We brought the fundamentals back – and made them fast enough for early-stage companies.
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Rhythm
Principles we apply day-to-day
While everyone wants a tool, automation, or AI to do it for them — we are here to do the real work. With discipline, every single day
Phone-First. Human
Phone calls give the clearest signal: tone, intent, objections. AI analyzes — humans make the calls.
Ruthless Process
Tight targeting, daily call reviews, consistent follow-up. Constant alignment with you.
No shortcuts.
Complete Transparency
Every call recorded and transcribed within 5 minutes. Live activity dashboard + Slack.
If you can’t see it, you don’t pay for it.
Call Library
Qualified follow-Up — strong fit, but budget timing pushed
the decision to Q2
- Caller: JP
- Prospect Role: Director, Contact Center
- Prospect Industry: CPG
- Client Campaign: AI Call Center
- Outcome: Meeting Booked
- Caller: Valentina
- Prospect Role: Director of Data Engineering
- Client Campaign: Agentic Data Engineering
- Prospect Industry: Financial Services
- Outcome: Meeting Booked
- Caller: Cristian
- Client Campaign: Fintech Tax Credits
- Prospect Role: Tax Director
- Prospect Industry: Healthcare/Medical Imaging
- Outcome: Meeting Booked

Target with intent
Account-based approach: strategic targeting before you dial
Strategy
Segmentation & Lists
Call Scripts






Align on the foundation
- Keep it simple, leverage a canvas model
- Have a short-form PPT for team consumption
- Have a longer-form text document for context
Align on the foundation
- Tight ICP definitions — translatable to filtering
- Tight BP definitions — translatable to filtering
- Nomenclature & organization for lists
Example structure:
{
// — ICP
organization_industries: [“banking”, “insurance”, “healthcare”]
employee_count: [501, 2000]
organization_locations: [“United States”]
technologies: [“snowflake”, “redshift”]
// — Buyer Persona
person_titles: [“data engineering”, “data platform”, “data management”]
person_seniorities: [“director”, “vp”, “c_suite”]
Align on the foundation
- Define a modular script structure
- Review performance by section & overall
- Ensure organization by segment for storage
Execution
A Disciplined Daily Cadence Built for High-Volume Calling and Constant Iteration
Contact us Every morning
We review calls with each rep, track connection and conversion rates, and spot what needs adjustment right away.
Every conversation
Recorded and transcribed within
5 minutes, so scripts can improve quickly based on what’s working.
Every day
200 calls to decision-makers. SDRs handle objections live and qualify prospects on the call.
Every meeting
Confirmation calls happen
the day before and the morning of. No-shows are chased immediately, and reschedules stay active.
Every week
A strategy session to review what’s working, refine scripts and lists,
and follow up on future-interest leads with context.
Operations
Clear Ownership.
Full Visibility.
/01
Two-Person Team
Founder + dedicated SDR on your account from day one. No rotating pool, no handoffs, one team accountable for execution and results.
/02
Dynamic Lists
We run multiple lists in parallel (Primary / Referrals / Follow-up / Reschedule). If a segment stalls, we refresh it; if it converts, we expand.
/03
Reviews + Slack
Daily metrics (connection, conversion, list health) plus weekly tweaks and monthly direction. Slack channel for updates, key calls, and fast decisions.
Metrics
What we track
Effective outbound tactical performance, meeting outcomes, and strategic signals—tracked every day to quickly spot what’s working. It starts with a framework for purposeful targeting that can be measured.
Contact us SDR Coach
Real-time coaching, grounded in your reality


From kickoff to pipeline
Pricing & engagement
Why hybrid pricing?
The retainer covers daily execution and keeps your pipeline active. The per-meeting fee ensures we only get paid for meetings that actually qualify and show up. Our incentives are completely aligned with your success.
No long-term contracts after pilot • Month-to-month flexibility
Base Retainer
$4,000 /per month
+ $100-200 per qualified meeting
Eligbile to cap variable What You Get
- Managed 2-person sales dev team
- 200+ calls per day
- Live Slack channel support
- Weekly strategy meetings
- Live call reporting & analytics
- Dictated sales qualification
Get started
Begin with a real conversation
We’ll talk through your ICP, current pipeline, and whether Spright is the right fit. No pitch — just clarity. Prefer email? Reach Ed at ed@spright.co.
Book a discovery call