Build outbound pipeline now before having an SDR team in place
Quick-ramp sales development for B2B tech startups, executed in structured monthly sprints.
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Who this is for
We’d be a match if one or more descriptions below suit you
Small, focused team
B2B product company with fewer than 50 employees.
Proven early traction
Venture-backed or bootstrapped with
clear founder-led traction.
clear founder-led traction.
Ready to scale
You’ve validated PMF and now need to
scale motion beyond the exec team.
scale motion beyond the exec team.
Challenges you face
You’re not new to selling—you’re
new to building a repeatable
outbound system
Contact us What we can do
We deliver a plug-and-play SDR program specifically for early-stage B2B tech companies.
Everything is pre-configured—from infrastructure and messaging to targeting strategy and outreach
Firepower
A pre-engineered outbound
infrastructure purpose-built for
B2B tech—ready to go on day one.
infrastructure purpose-built for
B2B tech—ready to go on day one.
- Email SystemModular cold email infrastructure
with custom-built sending environments
designed to adapt quickly to deliverability shifts. - Dialing StackPowerdialer setup layered with dynamic
scripts and integrated reporting
to maximize call efficiency and insight capture. - Contact IntelligenceAggregated list-building strategy powered by modern data platforms, with workflows for sourcing, enrichment, and lead-level reporting.
Foundation
We bring a proven B2B outbound framework and adjust it to your market, solution, and customer realities. So you get to market fast, without the burden of hiring and building SDR from scratch.
- Tiering StrategyAccounts are prioritized using a pre-defined scoring model based on solution fit, industry type, and business case strength—grouped into tiers that balance depth and reach.
- Messaging FrameworksStructured templates designed for role and segment relevance, drawn from patterns we’ve seen work across similar GTM motions—then refined to reflect your positioning and offer.
- Persona MappingTarget contacts are grouped by job function, buyer type, and level of influence, creating messaging tracks that align with how decisions are made in your market.
Execute
With messaging, systems, and targeting in place, we launch outbound. Campaigns are executed with structured variation by tier—combining scalable outreach with high-touch engagement for strategic accounts.
- Segmented OutreachCampaigns are matched to account tiers, with volume and personalization adjusted based on solution fit and buyer type—delivered through both email and phone outreach, with activity quotas set and maintained for both channels.
- 1-to-1 TargetingStrategic decision-makers receive individualized outreach, drawing from dynamic call scripts and persona-specific messaging playbooks.
- Collaborative Motion IntegrationWe plug into your team’s live GTM priorities—coordinating around active campaigns, curated account lists, partner-introduced leads, and reactivating historical inbound interest.
Pivot
Outbound is only valuable if it learns while it runs. We use layered reporting to assess what’s working, what needs tuning, and where the market might be pointing us next.
- Activity and Engagement ReportingTrackings volume and consistency across calls, emails, and responses, while also measuringes reply quality, sentiment, and interest by segment, persona, and message type
- Health ReportingMonitors infrastructure performance: email deliverability, domain reputation, pickup rates, bounce rates, and inbox placement to proactively identify risks.
- Market Feedback LoopsWe treat outbound as a form of lightweight market testing by continuously evaluating our ABM hypotheses. If they aren’t proving out, then we may refine messaging, reshape targeting, and look for new motion opportunities..
How this differs
This is how Spright differs from a typical agency
Role
How we work
Buyer & Product fit
Strategic involvement
Output
Embedded outbound partner — built for B2B tech teams selling nuanced, technical solutions to senior buyers
Operate like an in-house SDR function: collaborate with founders, product, and GTM leaders; messaging evolves based on feedback and signal
Designed for high-consideration sales: technical buyers, complex value props, and layered decision-making
Go beyond lead gen: contribute to GTM hypotheses,
message-market fit, and long-term positioning
Pipeline plus: market clarity, GTM validation, and a scalable outbound system you can eventually bring in-house
Lead Generation Agencies
External execution vendor — built for simple, transactional outreach with pre-scripted messaging
Run as a separate service: messaging is static, handoff is one-way, and visibility is limited
Struggle with complex sales: often rely on volume + junior agents using generic scripts
Focus solely on short-term pipeline with little to no involvement in strategic planning
Leads only: short-term volume without long-term insight or internal capability building
Video & Quote
What our founder says
“We help leaders like you and their teams build pipeline before they’ve reached perfect GTM clarity — so they can move fast enough to catch momentum. Not as an occasional win that happens one month and disappear the next — but a pipeline as a system you can rely on. After working with us, you don’t just get leads. You get clarity on how your market responds, which segments to focus on, and how to talk to them in a way that turns into deals.”
Edward G.
Spright Founder, CEO
How our work would look like
FAQ
You asked, we answered
Is this just another SDR-as-a-service vendor?
Spright isn’t a sales machine — we operate like an in-house team.
We build systems that integrate with your GTM motion and flex with your team, not handoffs or generic scripts.
We build systems that integrate with your GTM motion and flex with your team, not handoffs or generic scripts.
What if we’ve never done outbound before?
That’s exactly where we come in.
We bring the infrastructure, messaging, and process — and help you launch fast with a system that learns and adapts.
We bring the infrastructure, messaging, and process — and help you launch fast with a system that learns and adapts.
What happens after Spright?
We don’t build dependency — we build readiness.
Our goal is to help your team graduate with the tools, clarity, and structure to run outbound in-house.
Our goal is to help your team graduate with the tools, clarity, and structure to run outbound in-house.
Can we reuse what you build?
Yes. Everything we create — messaging frameworks, targeting models, infrastructure — is designed to be yours.
It’s a system you can keep using, expanding, and owning long after the engagement ends
It’s a system you can keep using, expanding, and owning long after the engagement ends
How fast can we expect results?
Our programs are built for fast activation — typically, ramp-up takes 2 weeks, and qualified meetings begin landing within the first 30–45 days.
In past cases, clients saw 3–6 meetings/week within the first 60 days, with consistent momentum.
In past cases, clients saw 3–6 meetings/week within the first 60 days, with consistent momentum.
Our buyers are technical — will your messaging still land?
We’ve built our approach for exactly that. We speak their language — clearly, credibly, and without buzzwords.
What do we actually get at the end?
You leave with more than pipeline: tested messaging, repeatable infrastructure, and a system your team can run and grow with.
Is this more strategic or executional?
Both. We build and run your outbound motion — but we also help shape it: ICP, GTM hypotheses, messaging, and reporting.
Built for early-stage B2B
Ready to build your outbound engine?
We’ll help you launch a structured, repeatable outbound system — no SDR hiring, no wasted months, just focused execution from day one.
Start now